Green. Sustainable. Fair trade. Local. Organic. Socially Responsible.

What does this mean to in today’s marketplace? 

Conscious Consumers are growing and representing an increasing presence in the market. These consumers are creating change. By being a socially conscious consumer you are making “Green” become mainstream, and businesses are beginning to step up. Conscious consumers are require that companies inform the public about their practices and are accountable for their impact on people and the planet. 

Here are some suggestions of what to keep in mind as a socially conscious consumer.

1. Health and Environment: Conscious consumers look for “natural, organic and unmodified products” We say “no” to harmful pesticides or chemicals. A conscious consumer also cares whether a company is doing their part for the environment, and minimizing their imprint.
2. Honesty: Conscious consumers insist on reliable and accurate product descriptions. Businesses using the term “green” without backing the action behind do not cut it. Do online research.
3. Relationships: Conscious consumers want to support local businesses if they can, and want to know where products come from; We want more personal interactions when doing business. The old paradigm of “it’s not personal, it’s business” does not work for us.
4. Doing good: Conscious consumers are concerned about the world, and the impact that their spending has on the way the world does business. We are doing our part to make the world a better place… and we want the businesses we support to do the same. Look for; how a business is giving back to the community that supports them, their use of fair trade products, and sustainable business practices.
5. Employee Practices: Conscious consumers care about how a business treats their employees. Check out greatplacetowork.com to find out companies that are known for caring about their employees.

It is amazing how much voice your dollar has. Reward businesses that are making the effort to operate in a more conscious way, their success is in your hands. Browse through the Businesses premiering on Dianovo to make sure your money is supporting a new and more conscious way of doing business.