I can definitely relate to Gary Erickson, Ciif Bar Inc. and his personal story as shared in Raising The Bar.

Having grown up working and learning about extreme sports, the environment, community, business (and so much more), in an outdoor adventure company, than helped created a great internet brand, followed by efforts to green the internet and to help the planet by helping develop a web-based community, rich with tools and resources to educate people and businesses on how to green their lives, workplaces and so much more, I have definitely come to value and outright need a greater consciousness and purpose in all that I do (be it in the pursuit of business, entertainment, spiritual fulfillment, etc.).